With more than 20 years of retail experience, Kelly Wilde joined CBRE in 2017 as an Associate responsible for supporting our retail advisory and transaction services team. Kelly is an expert in several areas of franchise, including new store development, marketing, contract negotiations, new business roll out strategy, operations, communications and real estate advisory services. She has had the pleasure of working for Circuit City, RadioShack and Blockbuster. While at RadioShack, she was responsible for launching the non-traditional RadioShack format in college bookstores and was most recently involved in the re-development of the Circuit City Brand.
Prior to joining CBRE, Kelly was the Vice President of Retail Development and Operations at Circuit City Corporation where she established a local retail team and office in Texas while developing a long-term growth strategy including both corporate and licensing/franchise opportunities. Prior to leaving she began the negotiation process for 850+ store licensee deals under a store-in-store business model.
Kelly spent six years with RadioShack appointed to multiple roles including Sr. Director, Franchise; Sr. Director, Franchise Development and Operations; and Director, Domestic Franchise Development. While there she managed the contract execution of 500+ stores, guided 800+ stores through bankruptcy processes and managed the operational programs that drove an additional $600 million in revenue.
While at Blockbuster Kelly managed the real estate development needs for 1,000+ stores, including new store development, portfolio optimization, and succession planning. She worked as a liaison between franchise and corporate real estate to define exit strategies for troubled franchisees and managed the corporate acquisition process for more than 100 stores.
PROFESSIONAL AFFILIATIONS & ACCREDITATIONS
- Certified Franchise Executive (CFE) Certification (2006-Current)
- Bachelor’s Degree in Environmental Sciences – Texas Christian University, Fort Worth, TX